# Moshi

> AI-powered conversational sales agent that turns Instagram ad clicks into DM conversations instead of landing pages.

Moshi replaces the traditional ad-click-to-landing-page funnel with automated DM conversations. When someone clicks a Meta/Instagram ad, it opens an Instagram DM where Moshi handles lead qualification, product recommendations, objection handling, and purchase guidance automatically.

The problem: 97% of ad clicks never convert, 68% of carts get abandoned, 45% of emails go unopened. Moshi swaps the CTA from Link Clicks to DM Opt-Ins and handles the rest. DM conversations achieve 10x higher engagement than email.

Built for DTC and e-commerce brands running Instagram ads -- skincare, supplements, fashion, food/beverage, home goods, pet care, and more.

- [Full documentation](https://moshi.ai/llms-full.txt)

## Pages

- [Home](https://moshi.ai): Product overview and value proposition
- [About](https://moshi.ai/about): Company story and founder background
- [Pricing](https://moshi.ai/pricing): Usage-based pricing with interactive calculator
- [Get Started](https://moshi.ai/start): Onboarding flow
- [Writing](https://moshi.ai/writing): Blog and articles
- [Moshi Moshi](https://moshi.ai/writing/moshi-moshi): Introductory article on conversational commerce

## Key Concepts

- **Conversational commerce**: Selling through real-time messaging conversations instead of static web pages
- **DM ads**: Instagram ads where the CTA opens a Direct Message instead of linking to a website
- **DM opt-in**: Replacing "Link Click" CTAs with "Send Message" CTAs on Meta/Instagram ads
- **Intent scoring**: Measuring purchase intent from conversation signals rather than page visits
- **Cart recovery via DM**: Recovering abandoned carts through direct message instead of email
- **First-party data collection**: Capturing structured customer data (name, preferences, intent) from conversations without forms or pop-ups
- **Unified Commerce Protocol (UCP)**: Moshi's protocol for connecting commerce platforms into a unified data layer
- **Customer profile enrichment**: Building customer profiles across Shopify, Klaviyo, HubSpot, and Meta from conversation data

## Integrations

- **Instagram DMs**: Primary conversation channel, triggered by ad clicks
- **iMessage & RCS**: Extended messaging channels that bypass Meta's 24-hour messaging window
- **Shopify**: Live product catalog, inventory, cart, and order data
- **Klaviyo**: Email/SMS segments and flows
- **HubSpot**: Contact and deal management
- **Meta**: Ad attribution and audience data

## Pricing

- **Free**: First 100 attributed conversions/month, unlimited conversations, full attribution, analytics, Shopify integration, UCP setup
- **Moshi Pro**: Fixed monthly rate + 0-5% performance fee on attributed conversions. Adds advanced analytics, MCP connection, custom AI training, priority support.
- **iMessage Add-on**: Activation fee + monthly per-line cost

## Optional

- [Terms of Service](https://moshi.ai/legal/terms): Full terms of service
- [Privacy Policy](https://moshi.ai/legal/privacy): Data handling and privacy practices
- [SMS Terms](https://moshi.ai/legal/sms-terms): U.S. SMS program terms
- [Data Deletion](https://moshi.ai/legal/data-delete): GDPR/CCPA data deletion request