Moshi is an AI-powered conversational sales agent that turns Instagram ad clicks into automated DM conversations. Instead of sending customers to a landing page, Moshi engages them directly in chat — qualifying leads, recommending products, recovering abandoned carts, and following up automatically.

When a customer clicks your Instagram ad, Moshi opens a DM conversation instead of a landing page. The AI agent qualifies the lead through natural conversation, recommends relevant products, handles objections, and guides the customer to purchase — all without human intervention.

What is a conversion event?

A conversion event is when a customer completes a purchase that Moshi helped drive. Moshi tracks attribution from the initial ad click through the DM conversation to the final purchase.

How much does Moshi cost?

Start a 14-day trial with a card. Stripe shows your monthly price, usage charges, billing schedule, and payment terms before you confirm.

Can I talk to someone before signing up?

Yes. Start a live conversation at https://www.moshi.ai/talk — Moshi itself answers, on iMessage or Instagram, and a person reads every conversation. AI assistants can pre-fill the question: https://www.moshi.ai/talk?q={question}&src={source}.

What platforms does Moshi integrate with?

Moshi integrates with Instagram DMs, iMessage, RCS, Shopify, Klaviyo, HubSpot, and Meta. Customer data flows automatically between your existing tools for unified profile enrichment and attribution.

Terms of Service

Last Updated: February 25, 2026

These Terms of Service (the "Terms") and our Privacy Policy ("Privacy Policy") govern your access to and use of the website located at https://moshi.ai (the "Site") and all related software, dashboards, application-programming interfaces, and services provided by Moshi Labs, Inc. ("Moshi," "we," "us," or "our," and, together with the Site, the "Services"). Capitalised terms have the meaning set out in these Terms.

1. Agreement to Terms

Accessing or using the Services constitutes acceptance of, and agreement to be bound by, these Terms. If you do not agree, you must not use the Services. If you act on behalf of a company, you represent that you have authority to bind that entity; "you" refers to that entity.

2. Privacy Policy

Review our Privacy Policy to understand how we collect, use, and disclose information. Using the Services signifies consent to those practices.

3. Changes to Terms or Services

We may modify the Terms or Services at any time. Material changes will be posted and/or emailed. Continued use after the effective date constitutes acceptance.

4. Eligibility & Accounts

4.1 Eligibility

You may use the Services only if you (a) are at least 18 (or age of majority), (b) can form a binding contract, (c) are not barred by law, and (d) use the Services for lawful business purposes.

4.2 Account Registration

Provide accurate, current, and complete information. You are responsible for safeguarding credentials and all activity under your account.

4.3 Security Obligations

Maintain industry-standard administrative, physical, and technical safeguards, including multi-factor authentication.

5. Description of Services

5.1 Platform Overview

Moshi is a software-as-a-service platform enabling businesses to automate and personalise customer engagement through AI-powered conversational agents, analytics, and integrations with e-commerce and advertising platforms. Conversations may take place via Instagram DMs, SMS/MMS, iMessage, or other messaging channels. Messages sent through the Services may be generated by artificial intelligence.

5.2 Beta Features

Certain features may be labelled "Beta," "Preview," or similar. Beta Features are provided "as-is" without warranty and may be discontinued at any time without notice.

6. Your Content, End-User Data & IP

6.1 Your Content

You retain all rights in content you submit ("User Content"). You grant Moshi a worldwide, royalty-free licence to use User Content to (a) provide and improve the Services (including AI training and benchmarking), (b) develop new products, and (c) as permitted by the Privacy Policy.

6.2 End-User Messaging Data (Dual Data Role)

Moshi processes End-User messages, phone numbers, metadata, and related information ("End-User Data") both (i) as a service provider/processor to deliver the Services on your behalf and (ii) as an independent controller for Moshi's legitimate U.S. business purposes including service improvement, compliance, AI-model training on de-identified or aggregated data, and generating aggregated cross-merchant insights. AI models are trained only on de-identified conversation data. You must secure all legally required consents and disclosures from End Users.

6.3 Content Standards & Warranties

You warrant that User Content and your use of the Services: (a) complies with all applicable U.S. laws (TCPA, CAN-SPAM, mini-TCPA statutes, CCPA/CPRA, VCDPA, CPA, etc.); (b) does not infringe third-party rights; (c) is not deceptive, obscene, or harassing; and (d) is backed by verifiable prior express written consent for marketing calls/texts.

6.4 AI-Generated Output

AI output may be inaccurate or inappropriate. You are solely responsible for reviewing and editing AI-generated content before publication. You must not represent AI-generated output as having been created by a human without appropriate disclosure to the End User. Moshi implements quality controls but does not guarantee accuracy. Moshi may monitor and moderate AI-generated content.

6.5 Moshi IP

The Services, software, models, algorithms, and trademarks (excluding User Content) are Moshi's exclusive property.

6.6 Aggregated Data

Moshi may create de-identified, aggregated datasets from End-User Data and usage patterns. Such Aggregated Data is Moshi's property and may be used for benchmarking, research, product improvement, and commercial purposes without restriction.

7. Fees & Payment

7.1 Subscription, Usage & Attribution-Based Performance Fees

Fees are outlined in order forms or in-product notices. In addition to subscription fees, you will pay any performance-based charges (per-conversion, per-message, per-minute, token use).

7.2 Billing & Taxes

You authorise Moshi and its processors to charge your payment method. All fees exclude taxes. All fees are non-refundable except as required by applicable law or expressly stated in an Order Form.

7.3 Late Payments

Overdue amounts accrue 1.5% interest per month (or legal maximum). Moshi may suspend or terminate for non-payment.

7.4 Attribution Methodology

For performance fees, Moshi's attribution determinations (using cookies, pixels, unique IDs, conversation logs, or similar) are final and binding absent clear demonstrable error reported within 30 days. Attribution data remains exportable via dashboard for 180 days after the event.

8. Acceptable Use

You will not: (a) violate law; (b) send unsolicited advertising or unlawful telemarketing; (c) harass or harm; (d) gain unauthorised access; (e) reverse-engineer; (f) build competing products; (g) transmit CSAM, extremist content, deceptive deepfakes; (h) upload PHI; (i) harvest, scrape, or collect personal information of other users or End Users outside the scope of the Services; or (j) resell, sublicense, or make the Services available to third parties as a service bureau without Moshi's prior written consent. Channel-specific rules appear in § 13.

9. Third-Party Integrations & Platform Risk

The Services integrate with third-party platforms including Meta, Shopify, Google, Amazon Web Services, Apple (iMessage), Vercel, OpenRouter. Moshi is not liable for changes in Third-Party Services. You assume platform risk.

10. Privacy, Tracking & Security

Moshi employs reasonable safeguards. You are responsible for configuring retention and deletion settings.

11. Regulatory Compliance (U.S.)

You bear sole responsibility for compliance with all U.S. laws (consumer-protection, privacy, TCPA, CAN-SPAM, HIPAA, GLBA, etc.).

12. Automatic-Renewal Disclosure (California ARL)

For subscriptions of one year or longer, Moshi will email a renewal reminder 15–45 days before the renewal date, stating price, term, and cancellation steps.

13. Messaging & Calling Compliance (TCPA, Mini-TCPA, Carrier Rules)

13.1 Consent

Marketing SMS/MMS or calls require prior express written consent with clear disclosures; consent records must be produced within 5 business days of Moshi's request.

13.2 Opt-Out

Honour STOP-style keywords and any reasonable revocation within 10 business days (or stricter state window). Send one confirmation text and cease messages unless re-opt-in.

13.3 Time-of-Day & Frequency

Limit marketing to 08:00–21:00 local time (federal) or stricter state limits; observe Florida/Oklahoma three-texts-per-day cap.

13.4 Do-Not-Call & DNO

Scrub campaigns against national/state DNC and carrier DNO lists.

13.5 Telemarketing Disclosures

Each marketing text/call must identify the business, state "Msg & Data Rates Apply," include STOP instructions, and link to your mobile terms.

13.6 Prohibited Content

No SHAFT content, illegal gambling, or carrier-banned material.

13.7 Monitoring

Moshi and carriers may monitor traffic; violating traffic may be blocked.

13.8 Records & Audit

Maintain consent/campaign records for 4 years and furnish within 5 business days (or sooner if required).

13.9 Indemnification – Messaging Claims

You will defend and indemnify Moshi from any TCPA, carrier, or messaging-related claims.

13.10 SMS Terms Incorporation

Use of Moshi's SMS features is also governed by our Mobile Messaging Terms & Conditions (US), incorporated herein by reference.

14. Termination

14.1 Convenience

Either party may terminate at the end of the current billing cycle with 30 days' notice.

14.2 For Cause

Either party may terminate immediately for breach, insolvency, or illegal activity.

14.3 Effect

Upon termination, all rights and access cease. You may export your data within 30 days; after which data may be deleted. Requests for data export after termination should be sent to support@support.moshi.ai. Sections 6, 7, 15-27 survive.

14.4 Suspension

Moshi may suspend access immediately if it reasonably believes you have violated these Terms, engaged in fraudulent activity, or pose a security risk.

By using the Services you agree to resolve disputes solely through binding individual arbitration and not by jury trial or class action. See § 18 (Individuals) and § 19 (Entities).

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